Disney today announced a new global project giving 21 talented young women from different corners of the globe the chance to make digital shorts telling the stories of inspiring female role models. The #DreamBigPrincess series will be shared across Disney’s global media platforms as part of a campaign to unlock up to a $1 million donation to Girl Up, an initiative of the UN Foundation.
Each aspiring filmmaker will be paired with an inspirational interview subject spanning a diverse range of professions. The young women will capture the stories of these incredible individuals, along with their advice for achieving success. Academy Award® Winner Jennifer Lee is just one of the talented women who will be featured in the series.
“Using the journeys of characters like Anna, Elsa and Moana to inspire kids to dream big is at the very heart of what all of us at Disney do. The #DreamBigPrincess series is the perfect extension of that vision, providing a powerful platform for the next generation of aspiring filmmakers to create content about the women who have inspired them.” – Jennifer Lee, director/writer of “Disney Frozen” and CCO of Walt Disney Animation Studios.
Last year’s inspiring #DreamBigPrincess photo campaign reached its $1 million donation goal in just 5 days! That is why I am upper excited to share information on this year’s version:
· Each aspiring filmmaker will pair up with an inspirational interview subject across a range of professions (Chief Creative Officer of Walt Disney Animation Studios Jennifer Lee is just one of the incredible women being featured!).
· The 21 participants are taking part in a unique workshop at the Girl Up Leadership Summit in DC this week to learn how to make their digital shorts.
· They will then return to their home countries to film, with ongoing mentorship from Disney, Apple, and female-led production company Summerjax.
· In October, the videos will debut across social media to drive the $1 million donation.
This year’s initiative builds on the success of the #DreamBigPrincess Global Photography series, which saw 19 female photographers from 15 countries capture inspiring stories of real world women and girls to encourage kids to reach for their goals. The precedent-setting campaign reached millions of families around the world unlocking a $1 million donation to Girl Up in less than five days. The images from the multi-award-winning campaign were also honored with an exhibition at the United Nations Headquarters in New York City in which I attended, see my photo article about that event here!