Lucasfilm and Star Wars: Force for Change today announced Roar For Change, a global challenge in support of UNICEF. The initiative invites fans and families to share their own version of Chewbacca’s iconic roar. For each public post, like, or share on Facebook, Instagram or Twitter that includes #RoarForChange between May 3 – 25, 2018, Star Wars: Force for Change U.S. will donate $1 to UNICEF USA, up to $1 million. Funds will be used to support UNICEF’s lifesaving work for children around the world.
I fully support this campaign!
“Every year, May 4th has seen fans across the globe become Forces for Change and rally around good causes,” says Paul Gainer, Head of Disney Consumer Products Commercialization. “This year, as part of the countdown to the launch of Solo: A Star Wars Story, we’re giving them a fun way to support UNICEF while celebrating Han’s legendary sidekick Chewbacca, and his iconic roar, which is almost as recognizable as the Wookiee warrior himself.”
Fans can share their best Chewbacca impersonation, don Hasbro’s Electronic Chewbacca mask, or create a Dubsmash using one of Chewbacca’s best-known roars from the Star Wars saga, which will be hosted on the app’s homepage for the duration of the campaign.
The initiative kicked off with a video featuring the cast of Solo: A Star Wars Story, revealing Chewbacca’s diva behavior on the set of the new movie, which hits theaters on May 25. “Chewbacca may not always have the best temperament but beneath the gruff exterior is a heart of gold,” says director Ron Howard in the launch video. “That’s why he’s challenging you to Roar for Change.”
Fans and families attending Disneyland After Dark: Star Wars Nite on May 3rd will also be invited to join the celebration during the park-wide exclusive event. Additionally, on May 4th, guests at the Disney store in San Francisco will have the chance to meet Chewbacca and roar alongside the legend himself, and from May 4 – 6, fans that roar and post on social media in Disney store locations nationwide using #RoarForChange will receive 10% off their Star Wars purchase.
Partners from across the Star Wars galaxy have joined forces to celebrate the initiative. LEGO is taking to the streets of New York with the first-ever Brick Millennium Falcon pedicab to promote Roar for Change and give fans the chance to roar alongside Chewbacca himself in Bryant Park on May 4. Hasbro and Funko each met the challenge to Roar for Change and created celebratory videos to help unlock the donation to UNICEF.
Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Since 2014 when it was inspired by Star Wars fans, Star Wars: Force for Change has raised over $16 million to date for charitable causes around the world.
Join the #RoarForChange challenge and view the launch video HERE:
Learn more about the campaign at ForceForChange.com.
I’ve always been a Star Wars fan. That mask has always been super funny!
That is awesome! I think it’s neat that they are doing that for their fans and families. Thank you for sharing this!
lol i want one of those thanks