In celebration of the fourth annual World Emoji Day (@WorldEmojiDay) today, July 17, audiences can get excited for the film by getting their tickets early – and Sony Pictures Animation is joining the fun by orchestrating a series of events and appearances as we all salute to the emoji, the means of communication that crosses borders and language
Today, for World Emoji Day, tickets go on sale for The Emoji Movie. MovieTickets.com continues their multi-picture partnership with Sony with a site-wide takeover for the film, announcing the start of advance ticketing on the site, newsletter and social media. Advance tickets will also be available on Fandango and Atom Tickets.
Commenting on the announcement, Tony Leondis, co-writer/director of The Emoji Movie, told me, “Emojis help us express ourselves in ways we don’t have time to express, or don’t have the forethought to express, or are afraid to express – or don’t have the language to express. It’s perfectly fitting for everyone around the world to celebrate World Emoji Day, because emojis really do bring us all closer together – in this world of technology, the human heart has found a way to connect.”
Anticipation of World Emoji Day begins on Saturday, July 15, as Sony Pictures Animation attempts to set a new Guinness World Records™ title for the Largest gathering of people dressed as emoji faces simultaneously across multiple venues. Spanning three continents, fans will converge in Dubai, Moscow, London, Dublin, and Sao Paulo, dressing as the film’s characters in the attempt to set the record.
Today, on World Emoji Day itself, the fun started early with special Emoji Movie-inspired events:
- The film’s voice cast – Maya Rudolph, Patrick Stewart, and Jake T. Austin – took over ABC’s “Good Morning America” to celebrate the day.
- Later, Jeremy Burge, the creator of World Emoji Day, will appeared on the BUILD Series NYC.
- On Univision, influencer Sascha Barboza created a party video with her daughter, and Univision talent will share on-air vignettes on their social pages.
- Later in the day, Austin and Leondis were joined by Burge to ring the closing bell at the New York Stock Exchange, the cast will light the Empire State Building yellow in participation with Oath for Good and Girls Who Code.
- The festivities kick off today in New York and Beverly Hills as Saks Fifth Avenue unveils its “Saks Fifth Avenue x The Emoji Movie” collection in the windows of its flagship stores. The product collection, comprised of emoji-inspired fashion and accessories, is led by renowned designer Jason Wu, along with fellow designer brands Mackage, Havaianas, Gents, Del Toro, and Orlebar Brown. The windows feature ready-to-wear, outerwear, and accessories from the collection combined with unique interactive technology created by Mitene & Sony Music Communications that enables consumers to interact with Emoji characters from the film.
Moviegoers can join the fun on their phones, online, by interacting with some of their favorite apps:
- Snapchat launched The Emoji Movie Snapchat Lens, which will let Snapchatters pose as three of the most popular emojis – Cat with Heart Eyes, Poop, and Gene, the star of the movie, an emoji that can express several emotions. The Lens is set to the tune of Charles Wright’s song “Express Yourself.”
- The Emoji Movie sticker app, developed by Moji, is launching on World Emoji Day in advance of the full release of the app. The full app will provide a groundbreaking way for users to create their own customized emojis.
- Several of audiences’ favorite apps, featured in the movie, will join the celebration on social media. Candy Crush Saga will give fans an exclusive first-look at the in-game challenges inspired by The Emoji Movie that will launch to coincide with the movie’s general release. Candy Crush Saga, which features in a standalone scene in the Emoji Movie, will be sharing the exclusive content for a 24-hour period, including a sneak peek from the scene in which our heroes are trapped inside the Candy Crush game board and must play through the levels in order to survive. The content will be available to view on Candy Crush Saga’s Facebook, Instagram and Twitter channels throughout the day.
- In addition, Just Dance and Just Dance Now will also launch a custom Emoji Movie Dance Map on World Emoji Day.
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