Bazooka Joe, the 60-year old bubble gum chewing American Icon, is getting a makeover courtesy of some of the most talented illustrators across the globe and his devoted fans! And, Bazooka Candy Brands will be sending me the Bazooka Joe Bubble Gum to try for free! Bazooka Candy Brands, a division of Topps, has tapped four top artists who have worked with some of the biggest studios in the world, including DreamWorks Animation and Nickelodeon Animation Studios, to help develop potential new looks for Bazooka Joe. Designs will be shared weekly via bazookajoe.com, where fans will be able to weigh in and vote for their favorite. Additionally, fans that visit the site can also enter for a chance to win one-of-a-kind Joe branded gear such as gaming consoles, skate decks and more using codes found in their Bazooka wrappers or by sending a self-address stamped envelope to a designated address. The promotion closes May 31st. The re-imagined Bazooka Joe will be unveiled in June – with new comics, featuring the new Joe and new jokes, to follow later this year.
Nicole Rivera, Senior Brand Manager, Bazooka Candy Brands said, “Bazooka Joe is an American Icon and important part of our brand’s heritage. Over the past two years, as we have evolved the brand, consumers have responded – and sales have surged. Reimagining Bazooka Joe was the ultimate step in the Bazooka brand revitalization and we expect to see continued growth and excitement as a result. And honestly, who better to help us than our loyal Bazooka Bubble Gum fans?”
To assist with Bazooka Joe’s refresh, Bazooka Candy Brands is working with a diverse group of impressive illustrators– Benjamin Balistreri (How to Train Your Dragon), Robert Lilly (Nickelodeon Animation Studios), Ben Reynolds (mobile Games for Ghostbusters and Monster Pet Shop) and Victor Instrasomnbat (Clockwork Animation) who will sketch potential new looks for Bazooka Joe. Each of the artists, who were selected for their talent and their Bazooka Joe fandom, have been sketching several exciting versions that introduce Bazooka Joe to a new generation while capturing his fun and energetic personality.
I still love this gum, and I have been chewing it for 50 of the 60 years it has been around. Yes, that means I have been buying Bazooka Joe bubble gum since it was a penny for one piece! My sister and I would always read the comics to each other and compare to see who’s was funnier!
One lucky reader of the GayNYCDad award winning blog, will receive a Bazooka Joe Bubble Gum Prize Pack valued at over $25!
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About The Topps Company
Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products. Topps’ leading sports and entertainment products include Major League Baseball, National Football League, Major League Soccer, UEFA Champions League, English Premier League, Bundesliga, Indian Premier League, Star Wars, WWE, UFC, Wacky Packages, Garbage Pail Kids, Mars Attacks and other trading cards, sticker album collections and collectibles. Topps’ app portfolio, including Topps BUNT®, Topps HUDDLE®, TOPPS KICK® and Topps® Star WarsSM: Card Trader, has been a hit with millions of fans around the world. Topps’ confectionery brands include Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop ® Pop and Bazooka® bubble gum. Topps was acquired by Michael Eisner’s Tornante Company and Madison Dearborn Partners in October 2007. For additional information, visit Topps.com and Candymania.com.