Unilever is a company behind so many brands that they touch 2 Billion people every day around the world. In fact, they provided me with my first Ambassadorship and helped launch my blog career by inviting me to work on their Hellmann’s brand. I can personally say that they have been a wonderful company to work with, I was a Hellmann’s Ambassador for 2 years and had some amazing experiences.
I also work with them on their Dove Men’s line, and their Popsicle brand! I am working on this sponsored post to bring you information on something a little different than their consumer brands, this is one of their charitable initiatives: Project Sunlight. It is line with the way the company operates in so far as they are always looking for a better way to produce a product. From a goal of using only cage free eggs in their Hellmann’s Mayonnaise, to working with the Rainforest Alliance to develop more sustainable approaches to tea farming (yes, Lipton is another Unilever brand), to Q-Tips® sourcing paper for its sticks and packaging from sustainable forests! This is how companies start to help our planet.
Project Sunlight was started by Unilever last November: it is “a long-term initiative to motivate people to live sustainably by inspiring them to create a brighter future for children.” The previous paragraph illustrates some of the examples where this corporation puts its money where its mouth is, as the saying goes. They are not preaching sustainable living for others to do, they are also incorporating it into their brands.
As a parent sometimes I can see life through the eyes of my son and I can see that his outlook has not been sullied by the 55 years of what I have seen going on in our world, to our planet and it’s inhabitants. The following “The Way Kids See It” video has been created to remind us of the optimism we used to have, the optimism that still lives in kids, and reminds me that there is always hope, we just have to start taking action!
This film reminds me to be more aware that I can always do more. We recycle everything possible in our apartment. It is the law, but in an apartment you can get away with cheating (my in-laws own a home and they can get caught and fined, I can throw something down the trash chute and not get caught). I make sure my son is involved in the process so he grows up thinking of recycling as a habit that everyone performs to help our planet. Again, I am 55, this is not how I was raised because we did not know how we were clogging our planet in the olden days!
And just because we live in NYC does not mean we cannot compost! A short walk from our house is the Union Square area of downtown Manhattan, there is a booth at the weekly Farmer’s Market where they collect household composting. I am constantly challenging my son to come up with a unique way to keep a clean collection container for our house’s compost items. The compost sits in our house for several days before we deliver it, so I encourage him to make it look visually appealing, be housed out of the trafficked areas of the kitchen, and not smell. This remains an ongoing project!
I also like to communicate with my son about ways people can make a difference. That means I discuss with him what his grandma does, she works at a food bank through her local Synagogue: she is unavailable every Sunday morning as she takes this task very seriously. I am then able to explain to my son that as amazing a country as the USA is, we still have issues that we all need to help with, hunger being one of them: hunger is not just an issue in poor countries, it is even an issue in his grandparents neighborhood, it is that close.
I would love to hear your reactions to the film and hear how you are inspired by your children! Then please check out the Project Sunlight website to learn more about this Unilever initiative, and find a sustainable project you would consider doing. It is also a great way to work with your kids, my DIY son and I are going to tackle the “Go Green in Your Bathroom” project. My son is extremely creative and loves to know that he can help, and I always make sure that he knows he and his friends can always make a difference!
Disclosure: While this post is part of a sponsored campaign by Unilever Project Sunlight, all opinions and experiences expressed are entirely my own.