Unilever is a company behind so many brands that they touch 2 Billion people every day around the world. In fact, they provided me with my first Ambassadorship and helped launch my blog career by inviting me to work on their Hellmann’s brand. I can personally say that they have been a wonderful company to work with, I was a Hellmann’s Ambassador for 2 years and had some amazing experiences.
I also work with them on their Dove Men’s line, and their Popsicle brand! I am working on this sponsored post to bring you information on something a little different than their consumer brands, this is one of their charitable initiatives: Project Sunlight. It is line with the way the company operates in so far as they are always looking for a better way to produce a product. From a goal of using only cage free eggs in their Hellmann’s Mayonnaise, to working with the Rainforest Alliance to develop more sustainable approaches to tea farming (yes, Lipton is another Unilever brand), to Q-Tips® sourcing paper for its sticks and packaging from sustainable forests! This is how companies start to help our planet.
Project Sunlight was started by Unilever last November: it is “a long-term initiative to motivate people to live sustainably by inspiring them to create a brighter future for children.” The previous paragraph illustrates some of the examples where this corporation puts its money where its mouth is, as the saying goes. They are not preaching sustainable living for others to do, they are also incorporating it into their brands.
As a parent sometimes I can see life through the eyes of my son and I can see that his outlook has not been sullied by the 55 years of what I have seen going on in our world, to our planet and it’s inhabitants. The following “The Way Kids See It” video has been created to remind us of the optimism we used to have, the optimism that still lives in kids, and reminds me that there is always hope, we just have to start taking action!
This film reminds me to be more aware that I can always do more. We recycle everything possible in our apartment. It is the law, but in an apartment you can get away with cheating (my in-laws own a home and they can get caught and fined, I can throw something down the trash chute and not get caught). I make sure my son is involved in the process so he grows up thinking of recycling as a habit that everyone performs to help our planet. Again, I am 55, this is not how I was raised because we did not know how we were clogging our planet in the olden days!
And just because we live in NYC does not mean we cannot compost! A short walk from our house is the Union Square area of downtown Manhattan, there is a booth at the weekly Farmer’s Market where they collect household composting. I am constantly challenging my son to come up with a unique way to keep a clean collection container for our house’s compost items. The compost sits in our house for several days before we deliver it, so I encourage him to make it look visually appealing, be housed out of the trafficked areas of the kitchen, and not smell. This remains an ongoing project!
I also like to communicate with my son about ways people can make a difference. That means I discuss with him what his grandma does, she works at a food bank through her local Synagogue: she is unavailable every Sunday morning as she takes this task very seriously. I am then able to explain to my son that as amazing a country as the USA is, we still have issues that we all need to help with, hunger being one of them: hunger is not just an issue in poor countries, it is even an issue in his grandparents neighborhood, it is that close.
I would love to hear your reactions to the film and hear how you are inspired by your children! Then please check out the Project Sunlight website to learn more about this Unilever initiative, and find a sustainable project you would consider doing. It is also a great way to work with your kids, my DIY son and I are going to tackle the “Go Green in Your Bathroom” project. My son is extremely creative and loves to know that he can help, and I always make sure that he knows he and his friends can always make a difference!
Disclosure: While this post is part of a sponsored campaign by Unilever Project Sunlight, all opinions and experiences expressed are entirely my own.
Robin (Masshole Mommy) says
I try to teach my kids to be active in the community. We actually volunteer with a group that picks up litter in our town once a month. The kids hate it now, but someday they will realize the good they are doing!
maria says
Children do as they see so my husband is very involved with youth sports in our community. Helping out and making our local ballpark better is good for all of our community, plus my husband enjoys his community service.
Cyndi @ MrsWrightWrites says
Great video! These are lessons most of us slack in, when it comes to preparing our children for the future. Coincidently, they are the most important lessons for their future.
Debbie Denny says
We compost quite a bit here. We also reuse water bottles. Love your initiative in teaching your son.
Melissa says
Wow this sounds like a great project. I love how you are getting your son involved. It is what we pass down to future generations. Great job and thanks for sharing.
Debbie L. says
Great video and congrats to you for working at making a difference. When my kids were small I always tried to instill the importance of saving our environment. Actions speak much more than words. Years ago I can remember Dawn complaining because we recycled. Now my children are grown and I am so happy to say my daughter is raising her children the same way. Now as a Nana the grandchildren are so much more involved in Making a Difference – I am so PROUD that they are making good choices. Just the other day Davey showed me how he turned an old worn boot of his into a flower pot. That is huge to repurpose at 5.
Dede says
I had no idea that recycling was the law in some states! Our city makes it easy to recycle but there’s no pressure. I think there should be, though, since it’s relatively easy to do and has such a huge impact on the environment. Thanks for sharing your thoughts!
Becca @ Mama B says
Great video! Go Green in your bathroom seems like a super easy (and fun!) way to make a difference!
Rachee says
I work really hard at trying to repurpose what I have instead of buying new. My daughter also helps but separating recyclables and giving me ideas for how to repurpose things.
Mama to 5 BLessings says
It should be a law then our landfills wouldn’t be so bad!
Virginia @thatbaldchick says
We teach our kids that they can make a difference, too. We volunteer routinely and emphasize the importance of helping those who can’t help you back.
Kay Adeola says
Great post and i liked the video.We have a compost bin in our garden and my kids are really good at remembering to put stuff in it,I think they like it because they see what they put in there turn to compost which then goes out in to the garden again.
Erica says
What an awesome project. I am going to see if there is anything like that in my community that we can get involved in!
krystalskitsch says
That is so cool that even in NYC you are able to walk to a place to compost! Thanks for sharing that tip. I wish I lived in the “big city.” 🙂
Liz Mays says
When you instill those lessons in the childhood years, they have a better chance to stick. I’m glad you’re working so hard on this with your son.
Kathy says
Unilever does a lot for our communities. I am a huge fan of their products. Way to give back!
Krystyn @ Really, Are You Serious? says
I’ve never heard of Project Sunlight, but I’m totally digging it. We try to remind our children and more importantly, show them how to be generous givers.
Jaime says
I love this. We recycle so much (as much as we can possibly recycle) and we compost. We always have more recycling than trash. I try to buy things at the local level – produce, meat, whatever I possibly can so I’m helping my local community and I make sure to take my son along so he can grow up knowing who our farmers are.
Laura C says
These kids put me to shame.I need to clean more.
Shell says
Project Sunlight sounds like a great initiative. I love listening to those kids. My oldest’s teacher has a quote on his board that says “You are a genius and the world needs your ideas” and this reminds me of that.
Elizabeth@ Food Ramblings says
Great video- we don’t compost, but I can appreciate how you take the time to do it, even in a city!
Lindsey @ Redhead Baby Mama says
This makes me so proud to be a Unilever user! We have been recycling as long as it has been available in our area, and that bin is ALWAYS more full than the trash.
Jenn says
I had never heard of Project Sunlight before! I love hearing about big companies giving back to society, they make so much profit and it’s wonderful to know that they do something for those in need!
MommaDJane says
I love the little girl’s idea book she keeps with her to jot down her thoughts and drawings for inventions. I need to share that with my kids. We are very involved in our community and try to volunteer often. This summer I’m hoping to do even more.
Carly from The Puzzled Palate says
I am always looking for new ways to teach my kids the importance of taking care of the world they live in. Our neighbor has a compost pile, so we just throw our scraps in a giant ziplock and keep it in the freezer until it is full. Once it is full we just chuck it over the fence!
Christie says
I love that Unilever is shedding some sunlight on our children’s tomorrows! Great initiative!
StacieinAtlanta says
We are all stewards of earth, and that includes the manufacturers of the products that we use. It is nice to see a company take that seriously and do what they can to lessen the impact of production on our environment.
Melinda says
we definitely try to be active in the community. There is so much m ore we can do though
Ann Bacciaglia says
My kids teach me so much. I am in awe of their strength and determination. Their father died a couple years ago and their strength has helped me so much.
Veronica says
I love communities who give back to the community. It is a great thing to teach kids to volunteer and help out a worthy cause
Angie | Big Bear's Wife says
This is the first time I’ve heard of Project Sunlight! Love the post on it!
ajackeuppeach says
I’ve never heard of this project. Great project. Thanks for sharing.
Family Travel Blogger says
You know what they say about kids “Monkey See, Monkey Do” when they see us getting involved in our communities and giving back they’re more likely to do the same. 🙂
Lisa says
Love this initiative and that you are apart of it! My kiddos are great about recycling and helping others and their desire to do that inspires me.
Emily says
Oh I’d love if our farmers market had a compost booth. I always have juice pulp!
Debi@ The Spring Mount 6 Pack says
We are very active in our community. We volunteer, donate.
Clancy Cash Harrison MS, RD, LDN says
It is so important to get children involved in the community. We volunteer at our local food pantry. Recycling is a wonderful thing to do for SURE!
Janeane Davis says
The world is made better when we are all community minded citizens. By teaching our children to get involved with service early on, we create life long good habits.
Cam | Bibs and Baubles says
We recycle like crazy! It’s something my four year old is actually proud of. I have been getting more interested in composting! Fun fact: I recently found out that Unilever’s logo is made of up all of the different products under their umbrella. Maybe, I’m late to the party on that one but I thought it was cool. LOL!
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