DISNEY JUNIOR’S GIVE A BOOK, GET A BOOK TO DONATE UP TO
ONE MILLION BOOKS TO U.S. COMMUNITIES IN NEED
Disney and First Book will provide for the donation of up to one million books to U.S. communities in need and will present families with free digital books from Disney Publishing Worldwide, through a new program announced today, Disney Junior’s Give a Book, Get a Book. Storytelling is the foundation of the initiative designed to inspire parents and caregivers to spend time each day sharing stories that help develop the critical thinking, vocabulary and language skills a preschooler needs. The program includes a redemption code offering a free Disney Digital book and a way for families to experience giving back by donating books to the community of their choice. Disney Junior’s Give a Book, Get a Book, also includes public service announcements, free storytime events at Boys & Girls Clubs of America and Disney Store locations, and interactive Radio Disney events.
The crowd went wild when LeVar Burton came out to talk about this initiative at the recent Disney Social Media Moms celebration that I attended in Disneyland earlier this month.
Families can now take advantage of an all-new website, GiveaBookGetaBook.com, featuring tools and resources for parents and caregivers that promote the value of storytelling and offer interactive activities. Beginning April 21 in Disney Store locations and later this summer at other nationwide retailers, there are two ways to Give a Book, Get a Book. For a limited time, with the purchase of any specially-marked Disney Junior book or product, receipts or packaging will include a redemption code allowing kids and families to direct the donation of a book to First Book in the region of their choice and to access a free Disney Digital Book to share as a family. Additionally, Give a Book, Get a Book bookmarks with redemption codes will be distributed to visitors at participating public libraries and Radio Disney events throughout the summer. With the help of families across the United States, Disney and First Book will donate up to one million books through this program.
And then the crowd went wild when we were read to by these folks:
Do you recognize David Arquette, Ariel Winter, and Tim Gunn from Disney Junior’s Jake and the Neverland Pirates and Sofia the First? Yes, they read to the kids at the conference.
Please support this initiative to help your neighbors get more books!
And don’t forget the celebrity shots!
Disclosure: I attended a conference at Disneyland for which I paid a conference fee. Park tickets, some hotel nights and meals were provided. All opinions are always 100% honest and my own. Thanks to Josh Hallett for the top 2 pictures!
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