KIDZ BOP PARTNERS WITH UNIVERSAL STUDIOS HOME ENTERTAINMENT
AND UNIVERSAL STUDIOS HOLLYWOOD TO CELEBRATE LATEST ALBUM RELEASE AND SALUTE UNIVERSAL PICTURES AND ILLUMINATION ENTERTAINMENT’S DESPICABLE ME 2
AND UPCOMING NEW RIDE, ‘DESPICABLE ME: MINION MAYEM’
KIDZ BOP 25 Marketing Campaign Includes Integrated TV Spot and National
‘Minion Mayhem Super Contest’ on KIDZBOP.com
TV Creative Introduces the All-New KIDZ BOP Kids
NEW YORK, NY (January 10, 2014) Minion Mayhem continues to ensue at KIDZ BOP! Following the spectacular success of Universal Studios Home Entertainment’s release of Despicable Me 2 on Blu-ray™, DVD and Digital last month, and in anticipation of Universal Studios Hollywood’s eagerly-awaited new ride, “Despicable Me: Minion Mayhem,” KIDZ BOP, the #1 music brand in the U.S., is teaming up with Universal Studios to launch its 25th album on January 14 with a national contest appealing to fans of the beloved unpredictable characters.
From now through January 27, kids can enter the “Minion Mayhem Super Contest” at KIDZBOP.com/DM2, where one lucky fan and their family will win a trip to Universal Studios Hollywood to attend the Spring 2014 grand opening of the new “Despicable Me: Minion Mayhem” ride. The contest is highlighted in the KIDZ BOP 25 national TV spot. Site visitors will also be able to earn exclusive Minion digital “SWAG” and check out content from Despicable Me 2.
“KIDZ BOP fans not only love music, they love movies,” said Sasha Junk, SVP Marketing at KIDZ BOP. “Through our partnership with Universal and Despicable Me 2 we are able to extend the Minion fun to kids across the KIDZ BOP platform and give them a chance to win a once-in-a-lifetime experience at Universal Studios Hollywood.”
The KIDZ BOP 25 TV spot and music video were shot on location at Universal Studios Hollywood and introduces the new KIDZ BOP Kids, Ashlynn, Bredia, Grant and Matt, as they take over the iconic theme park.
Disclosure: I received no compensation for this post.
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