Just days before its big debut at Toy Fair, Activision Publishing, Inc. CEO Eric Hirshberg officially revealed details for the next big thing in the toys to life kids gaming category with the announcement of Skylanders SWAP Force. At NASDAQ, Eric showed a sneak peek of SWAP Force gameplay and unveiled the brand new, groundbreaking “swappable” characters to a roar of excitement. CEO of Toys ‘r’ Us Jerry Storch joined Eric on stage and had his own fun swapping the characters bodies and heads to make his own versions of Skylanders!
Simultaneously, around the corner, lines of families began forming at 5am along Broadway in front of the Times Square Toys “R” Us to be among the first in the world to receive a free Skylanders Giants character, Ninjini, before it hits shelves this Spring. Over 500 families braved the snow and cold to get their hands on the not-yet-released character and also enjoyed other fun activities like life sized interactive characters, game kiosks and a fun Skylanders themed photo booth.
My son has 2 after school activities on Tuesday so we could not make the event. And I really wanted Ninjini! You have seen several posts from me re the Skylanders franchise, I think it is brilliant, my son loves the newer Skylanders Giants game which he plays constantly on the Xbox 360! I love the technology as well! We are very excited to get the new swappables when they appear in the stores, Skylanders never disappoints!
Disclosure: I received no compensation fro this post. All opinions are 100% honest and my own.
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