“Walt Disney World Resort guests will enter the world of automotive design as never before, creating their own virtual concept, then boarding a “SimCar” ride vehicle to race through a thrilling series of performance tests when the re-imagined, multi-sensory Test Track Presented by Chevrolet! The iconic Epcot attraction, a new collaboration between Chevrolet Design and the creative team of Walt Disney Imagineering, celebrates how meticulous design not only shapes the look of Chevrolet cars, trucks and crossovers, but drives their performance on the open road.
For inspiration for the project, Walt Disney Imagineers made numerous visits to Detroit, collaborating with Chevrolet designers and touring the inner sanctums of Chevrolet’s design studios.”
That is what I learned when I worked with DIsney in September – no one can attain Disney’s attention to detail in everything they do, in all departments. We spoke with 2 engineers that worked on this project, Melissa Jeselnick, Assistant Project Manager, Walt Disney Imagineering, and Erin Youngs, VP, Epcot. They related how the Disney staff and the Chevrolet people basically all shared each others offices during the execution of transforming this attraction concept into reality. That’s the level of commitment to all projects at Disney!
Car designer wannabes get to shape their own virtual car, truck or crossover and learn how their choices perform against four important performance attributes that guide Chevrolet designers:
- Capability – design your car to handle the roughest roads or most extreme weather conditions
- Efficiency – create a car that saves on fuel, reduces your environmental footprint, cuts down on emissions or even uses recycled parts
- Responsiveness – choose elements that will give you easy maneuverability through the tightest of turns
- Power – choose the gear you need to make your car a racer or a hauler
Personally we loved the opportunity to design our own cars:
This is great for all prospective engineers, or just kids and adults who want to design their own car! And with a fast ride to boot!
Disclosure: I attended the Test Track opening as a guest of Disney. All opinions remain 100% honest and my own.
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