Yes, we are boys, but my son picked out these lovely items for his cousin Olivia. The Jessica Simpson new girls collection is adorable and to find the locations where it is sold check here.
At the event, hosted at Dylan’s Candy Bar (you know we gorged in candy!), Jessica, Ashlee and Jessica Seinfeld announced a special t-shirt contest that is live online at www.jessicasimpsoncollection.com/babybuggy to give back to Seinfeld’s organization, Baby Buggy:
WHAT: A special design-your-own t-shirt initiative in which young girls and fans can submit a design of their own creation. The winning designs will be picked by Jessica, Ashlee and Baby Buggy® Founder, Jessica Seinfeld to be sold in the back-to-school collection. A portion of proceeds will be donated to Baby Buggy® to support America’s most vulnerable families.
WHY: To inspire young girls to express themselves and their creativity through fashion and give back to a wonderful cause.
WHEN: Contest announced December 1, 2011 – submissions accepted online through January 31, 2012
So what are you waiting for???
Disclosure: We received a gift bag for attending the event. All opinions are 100% our own and honest.
About the Jessica Simpson Collection
The Jessica Simpson Collection is inspired by and designed in collaboration with Jessica Simpson, entertainment, music and style icon. The collection reflects all that is modern Americana: it is iconic, fashion-forward, accessible, comfortable, timeless and affordable. The product offering spans 22 classifications –including footwear, outerwear, sunglasses, optical frames, handbags and handbag accessories, swimwear, perfume, belts, legwear, scarves/hats/wraps, jewelry, intimates, cold weather accessories, luggage, jeanswear, sportswear, fine diamond jewelry as well as tween footwear, coats and apparel. The collection, like Jessica herself, is classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintage at times, but always of-the-moment. The Jessica Simpson collection is currently available in over 2,500 points of distribution globally and also online at www.JessicaSimpsonCollection.com. @JSCOLLECTION.
About Baby Buggy®
Founded in 2001, by Jessica Seinfeld, Baby Buggy® is a non-profit organization that is dedicated to helping provide essential gear, clothing and other items for children and families in need across the United States. Baby Buggy® has donated over 5 million items – including cribs, high chairs, strollers and diapers to thousands of families in need. www.babybuggy.org. @LOVERECYCLED
Note – I have been involved with this charity through Britax and their Baby Carriers and have been supporting it wholeheartedly!
Did I mention how lovely the Simpson sisters are?
What fun and what a great charity! I’ve read about Babby Buggy before and would love to get more involved. Thanks for posting.
Lucky you! They are two lovely young ladies.