Parents know that it takes a lot of work to create a truly magical Christmas morning — the moment only lasts a few minutes but it can take a season of preparation to get there. Since preparing for that moment can often be overwhelming and stressful, Duracell and Chris Daughtry introduced the Holiday Insurance Program. Throughout the holiday season, Duracell, together with other industry experts, will provide parents with everything they need to navigate the holiday season with ease. ‘Tis the season to be merry (not stressed!) and with Duracell’s help, parents will be armed with the tools they need to create a memorable holiday.
According to a recent IPSOS survey conducted on behalf of Duracell, nearly half of parents say they feel stressed out during the holiday season, which can often result in forgetting to buy necessary gift accessories for Christmas, such as wrapping paper, tape, and batteries. The Duracell Holiday Insurance Program arms parents with what they need to be better prepared by offering:
— Free and unique content on Facebook.com/Duracell
— Advice from toy experts
— Free hourly giveaways of the season’s most wanted toys
— Access to toy reviews from real kids
“At Duracell, we know that the holiday season is often about creating a wonderful experience for kids. With our Holiday Insurance Program we hope to provide parents with peace of mind by empowering them to create unforgettable holidays for their families,” said Volker Kuhn, General Manager for Duracell North America. “Duracell also believes that all children deserve a chance to experience the magic of the holidays, and that’s precisely why we’ve partnered with the Toy Industry Foundation. Together, we’ll provide the power for toys that brighten the holidays for less fortunate children and their families.”
Duracell is partnering with Grammy-Nominated artist Chris Daughtry to spread the word about the program.
“As a dad of four, I understand the importance of creating holiday memories for my kids but know how overwhelming the task can be,” said Daughtry. “That’s why Duracell and I are teaming up to prepare parents during this stressful time of year while also helping to create a magical Christmas morning for kids in need.”
LaLa Anthony was also on hand to support this great cause!
Many feel giving back is an important part of the holiday season. In fact, nearly three-quarters of parents surveyed say they want to help the less fortunate and wish there was a simple way to do this during the holidays. With this insight in mind, Duracell will donate 30,000 batteries to the Toy Industry Foundation (TIF) to power holiday toys for kids in need. TIF is the charitable arm of the North American toy industry, collecting toys from manufacturers, distributors and retailers to deliver them to children in need all around the world through a network of charities. And that is what the holiday season is really about, giving back.
And why not a quick excerpt from my friend Chris Daughtry’s concert:
Disclosure: I received no compensation for attending this event.
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