After decades of comic book collecting, I was thrilled to be part of DC Comics booth at the Comic Con in NYC this past week. My son received some comic books and was able to get autographs from the writers. It added to an already amazing experience.
The promotion is in regards to promoting literacy among kids and I have attached the press release below:
MINNEAPOLIS, MN – October 17, 2011 –Big G and DC Entertainment have joined forces to create comic books featuring DC Comics’ Super Heroes available exclusively inside specially-marked Big G cereal boxes. With the “Justice League” Super Heroes and their epic stories, Big G and DC Comics combined powers in their dedicated efforts to promote reading among children.
“We’re excited to embark on this partnership with General Mills as we align our missions to encourage reading among children,” said Hank Kanalz, senior vice president at DC Comics. “It doesn’t take superhuman powers to get your children to enjoy reading, just a fun comic.”
From Batman to Green Lantern to Wonder Woman, these custom comic books feature some of the greatest Super Hero characters of all time. In total, up to 12 million comic books will be offered to consumers, while supplies last.
“Combining beloved DC Comics Super Heroes with our kid-friendly cereals allow us to play a huge part in providing families everything they need for a positive start to their day,” said Julie Anderla, integrated communications manager at General Mills. “Our aim is to encourage reading among children by providing them with material they are enthusiastic about.”
Participating Big G cereals include Cinnamon Toast Crunch® (17 oz.), Lucky Charms® (16 oz.), Honey Nut Cheerios® (17 oz.), Trix (14.8 oz.), Golden Grahams® (16 oz.), Reese’s® Puffs (18 oz.) and Cocoa Puffs® (16.5 oz.). Visit BigGCerealHeroes.com to get more information and view exclusive General Mills and DC Comics content.
Disclosure: We received entry into the event and my son received a swag bag for attending the event. The opportunity was provided to us by General Mills and DC Entertainment through MyBlogSpark. All opinions are always 100% our own and honest.
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