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I was walking through Grand Central Station terminal in NYC last week and was stopped by some PR people looking for anyone passing by to test these new LG 3D TVs. They asked us to sit down and compare the active vs. the passive models of 3D television. Active 3D requires big clumpy glasses and is far more expensive. I watched one of those at an event last year and the $3,000 price tag was laughable for me and my budget (even after I told my spouse to get a 2nd job!). I ended up being part of a study to compare the different technologies (the official results are discussed at the bottom of this post). The passive 3D TV glasses are more similar to the 3D movie glasses, nice and light. And wouldn’t you know I have a pair from a Polaroid event! So I am ready. The picture on the LG 3D TV was amazing, and the price has come down by more than half. We are now trained to know that with new technologies, that is how it will go. You wait a year and the technology not only continues to improve, it also drops dramatically in price. I would love to be able to afford a 3D TV, and now I can. The other thing that was remarkable to me was that there is a device that can expand your 2D DVD’s into 3D. It is not as good as the DVD’s made specifically for the 3D, but any advancement in that field is welcomed. And, there will soon be 100 3D channels! And we only just got High Definition! I love technology! LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics offers a range of stylish and innovative home entertainment products, mobile phones, home appliances and commercial displays. For more information, please visit www.LG.com And check out Facebook for their contest to win a free LG 3D TV! Disclosure: I received 2 free 3D movie passes for attending the event. All opinions are always 100% my own and honest. And I am trying to win that above FB contest as well! |
The study:
A new research survey confirms that more than 80 percent of consumers prefer the overall 3D experience of the cinema-like next-generation passive 3D TV technology from LG Electronics over active 3D TVs from Sony and Samsung*.
The consumer research conducted by Morpace Inc. was designed to measure consumer preference between3D technology which uses active-flicker glasses that sync with an emitter on the TV and passive technology that uses polarized glasses similar to those used in movie theaters. The survey measured real-time feedback from consumers and shows that LG’s CINEMA 3D passive technology is preferred by consumers across all measured categories, including overall 3D experience, 3D picture quality, 3D effect, and 3D glasses. The third-party study was commissioned by LG Electronics USA.
“We developed LG CINEMA 3D to solve the problems consumers were experiencing with active 3D and to provide the best 3D experience in the home,” said Wayne Park, chief executive officer, LG Electronics USA. ”With its outstanding picture quality, affordability, and easy-to-use and share glasses, it’s no surprise that LG CINEMA 3D technology is preferred by four out of five of consumers over Sony and Samsung’s active 3D.”
When asked which TV provided a better overall 3D experience, 80 percent preferred CINEMA 3D over active-flicker sets from Samsung and Sony*. In addition, more than three quarters of the respondents preferred LG CINEMA 3D for the immersive 3D experience (78%), 3D effect (77%), overall picture quality (77%) and 3D glasses (78%)*. In the live controlled test, respondents saw a total of four 3D TVs that displayed the same content and were asked to rate their experience with each. The TVs, questionnaire and glasses were all meticulously de-branded to ensure that brand perceptions had no impact on consumer preference. For full survey results and methodology please visit http://www.LG.com/Cinema3D-research.
Great! Thanks for the review, I have to check those out!
Mike