The price is dropping from $130 to $100.
That is a great discount.
They have to make way for the 3DS after all.
This follows on the heels of the Nintendo Wii dropping in price from $200 to $150.
Reducing these prices works for me!
I bought my DS Lite in September, 2009 when it hit $100 at Target. I had been planning it as a gift for my son that December. I have never seen it hit that low price ever again. The introduction of new products such as the Nintendo 3DS serves consumers well when the companies introducing the new products drop the price point of the older tech. With the Wii dropping 25% in price and the DS dropping almost 30% in price, the consumer wins.
Needless to say, the original DS Lite that I purchased is still the one we use now.
Here’s the press release:
REDMOND, Wash.–(BUSINESS WIRE)– The portable Nintendo DS™ Lite system is getting a new suggested retail price. Effective June 5, the system will be available at a suggested retail price of just $99.99 in the United States. The Nintendo DS family has become the best-selling video game system in history. More than 48.9 million systems in the Nintendo DS family have sold in the United States alone. Also in June, six Mario™ games for Nintendo DS will receive new red packaging, making it easier than ever for consumers to identify these hit titles in stores.
“From the moment it launched, Nintendo DS Lite hit a sweet spot for consumers in terms of value, experience and fun,” said Nintendo of America President Reggie Fils-Aime. “This new price point will introduce Nintendo DS Lite to even more consumers, and the new red packaging will make it easy for them to find their favorite Mario titles.”
Re the new color of the Mario boxes, we have all of his work, we remain unaffected by this.
Disclosure: I received no compensation for this post.
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