WHAT: Henkel Helps Get Kids Fit will reward one deserving school with $25,000 to be used towards providing enhanced health and fitness education, equipment, technology, resources and services for their students and community. Henkel Helps Get Kids Fit will also launch a sweepstakes to win $5,000 in fitness cash to help improve the health and fitness of the winner and their family.
Henkel Helps Get Kids Fit was created to help schools, communities, and families nationwide address the urgent health and fitness crisis among our nation’s youth, while acknowledging the budget crisis faced by schools across the country.
The Henkel Helps Get Kids Fit campaign is endorsed and supported by the American Council on Exercise (ACE), America’s leading authority on fitness and one of the largest fitness certification, education and training organizations in the world.
WHY: Obesity rates have tripled in the past 30 years—a trend that means, for the first time in our history, American children may face a shorter expected lifespan than their parents.
HOW: Henkel Helps Get Kids Fit encourages parents, students, educators and community members to visit http://www.henkelhelps.com/ to nominate their local school by answering a fundamental question with inspirational answers: “What Would Your School Do with $25,000 to Improve Youth Fitness?”
Finalists will receive a free Flip video camera to create a brief video that bring to life the health and fitness issues facing their school and their plan for making the most of the $25,000 prize.
Consumers will vote online to select the $25,000 winning school entry. Consumers can also visit http://www.henkelhelps.com/ to enter the Henkel Helps Get Kids Fit Sweepstakes.
WHEN: Essay nominations will be accepted starting August 1, 2010 through September 30, 2010. In October 2010, ten (10) finalists will be chosen by Henkel and the American Council on Exercise (ACE).
The Henkel Helps Get Kids Fit 2010 $25,000 winning school and sweepstakes winner will be announced in January 2011.
WHO: Henkel Helps
Established in 2007 by Henkel — the company behind some of the nation’s leading consumer brands such as Dial®, Purex®, Renuzit®, Right Guard®, and Soft Scrub®. Henkel Helps mission is simple: support the efforts of communities nationwide to make people’s lives easier, better and more beautiful.
Henkel
Henkel is the company behind some of America’s best-known brands. From Dial® soaps to Purex® laundry detergents, göt2b® hair styling products, Right Guard® antiperspirants, and Loctite® adhesives, Henkel brands are part of your daily life. http://www.henkel.com/
The American Council on Exercise (ACE)
The American Council on Exercise® (ACE®) is a nonprofit organization committed to enriching quality of life through safe and effective exercise and physical activity. Visit http://www.acefitness.org/ for more information.
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