I didn’t know!
Another Ice Age movie!
Another Alvin and the Chipmunks movie!
Another Diary of a Wimpy Kid movie!
Heres how I found out:
Twentieth Century Fox Consumer Products has announced plans to create worldwide, long-term brands out of Ice Age, Alvin and the Chipmunks, Diary of a Wimpy Kid, and Rio.
Ice Age Continental Drift 3-D is scheduled to hit theaters in summer 2012, and Fox is planning consumer products based on the brand, including video games, stationery, and toys. Fox plans to release a style guide and new promotional concepts in the coming months.
Alvin and the Chipmunks Chipwrecked will also be in 3-D and is expected to release during 2011’s holiday season. Fox hopes to market the franchise year-round, focusing on toys, stationery, interactive, and publishing.
Diary of a Wimpy Kid is Fox’s newest family film franchise, and Diary of a Wimpy Kid: Rodrick Rules is set to release in spring 2011. Fox plans to market this brand throughout the year, with the biggest push coming this fall to coincide with not only the DVD release and fifth book installment, but also with back-to-school products, a new board game from Pressman Toy, and regular product releases from holiday 2010 until the second film’s release.
Again, thanks to http://toybook.com/
And check out this store: http://thebigtoybook.com/
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