The property follows hip teenagers, who are also the descendants of the world’s most famous monsters, as they brave the ups and downs of high school. The characters include Frankie Stein, the daughter of Frankenstein; Draculaura, the daughter of Count Dracula; Clawdeen Wolf, the daughter of The Werewolf; Lagoona Blue, the daughter of The Sea Monster; Cleo de Nile, the daughter of The Mummy; and Deuce Gorgon, the son of Medusa. Websiodes have already premiered at http://www.monsterhigh.com/.
A 30-minute webisode special is slated for this fall, and a May 2012 live-action theatrical release with Universal Pictures is planned. Mattel has signed an array of licensees to support the brand, including those in the categories of party/costumes, apparel, accessories, footwear, publishing, and toys. Mattel will release toys and accessories based on the brand beginning in July. Amscan will introduce an exclusive line of Monster High costumes at Party City, for tweens. The costumes, complete with a wig, will be available for this Halloween. High IntenCity will team up with Mattel for the first time for jewelry and hair accessories. This September, Little, Brown Books for Young Readers will release Monster High by Lisi Harrison, as a part of a multi-year and multi-book deal for the property. Following installments will be released twice a year with the second book of the series slated for spring 2011.
Who knew all our favorite monsters had kids? Are any in your local schools?
Thanks to The Toy Book Toy Report!
Brilliant!!! I can’t wait!!! 🙂
Thanks so much for this great info!! x
My daughter was her for Halloween! She loves the dolls thank u for sharing
natbelinsky@verizon.net
My little sister loves these! She got two for Christmas-we had to to hunt down and find the right ones, there are so many. I liked the first run of the animated series. I wonder if they’ll make a big-screen movie!