Fox Consumer Products plans to expand its merchandising opportunities for James Cameron’s Avatar.
With more than 125 licensed products manufactured during the film’s release in four main categories (video games, publishing, toys, and apparel), Fox hopes to expand the number in the fall with back-to-school and other seasonal products. Fox also plans on expanding the Avatar brand to encompass bedding, board games, social expressions, and costumes.
Greatly successful movie that I will see when it hits HBO. My question is, will this oversaturate the market? Unless there is some grand scheme to reintroduce the DVD with something extra, or announce a trailer for Avatar 2, how will they rebuild interest?
Well, the marketers always seem to find away. I for one am interested to see how they pull it off this time around!
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